New and improved !!!

I was once asked in an interview for a mobile software infrastructure company why I thought Twitter was so successful in light of the limitations of the format.  I was somewhat stumped.  I answered some inanity like, lowest common denominator technology being ubiquitous and accessible, which have some small truth to it, but I am wondering today whether it has to do with people being desirous of limits in a limitless culture.  I just looked at some very cool Vines this morning and thought, perhaps in light of the limitless potential in digital media, imposed limits force creativity.  We crave limits.

I think that perhaps subconsciously I force limits on myself because of that active artistic call and response.  An obvious limit like 140 characters, or 6 seconds of video, or 6 transitions in a lenticular, well they force you to say more with less.  Lenticulars are forcing me to constrain what might be said.  I am drawn to complexity and by distilling down my message, it is becoming concentrated.

Mark Twain famously responded to a telegram from his editor for a two page story this way:

NEED 2-PAGE SHORT STORY TWO DAYS.

Twain:

NO CAN DO 2 PAGES TWO DAYS. CAN DO 30 PAGES 2 DAYS. NEED 30 DAYS TO DO 2 PAGES

That pretty much sums it up for me.  Lenticulars are movies distilled into vines concentrated into extra-strength gestures.  New and Improved, extra strength gestures.

 

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